Volkswagen South Africa is driving into the metaverse with an immersive NFT treasure hunt collaborating with Ogilvy South Africa. This new marketing campaign goals to advertise their newest Polo Mannequin, the IQ.DRIVE. What’s extra, the automobile options the most recent and the most effective security/intelligence know-how obtainable.
Volkswagen NFT treasure hunt comes with some incredible prizes.
The Volkswagen NFT treasure hunt, known as ‘Recreation On’, has some superior prizes up for grabs. Winners of this NFT quest can win actual and digital prizes. This features a PS5 and tuition by the Volkswagen Superior Driving Academy.
In the meantime, the competitors is aimed on the South African market and takes place in well-known Johannesburg streets. As a Volkswagen NFT treasure hunter, you’re searching for one of many 100 NFTs known as the Mzansiverse. This immersive expertise is its first enterprise into this new business by Volkswagen South Africa. Moreover, three of the NFTs are Golden and include distinctive rewards.
Bridget Harpur, head of selling for Volkswagen Passenger Autos, mentioned: “We’re very pleased with this gamified and immersive marketing campaign. It delivered unprecedented client influence whereas propelling Volkswagen and its viewers into a brand new world. It’s not simply watchable – it’s playable. And it’s a terrific instance of the intersections of engagement and leisure.”
Lastly, Volkswagen’s huge NFT advertising marketing campaign reveals how fashionable NFTs and the metaverse are. Big Firms are actively implementing the know-how into all the things they do. This week, Starbucks introduced plans to affix the NFT house this yr.
Source: NFT Evening
