Izumi World Appoints Former Xbox and Rarible Marketing Executive as CMO Ahead of Launch 

Becoming a member of a staff of recreation designers and blockchain executives to mix the forces of NFTs, AR, and P2E in a wager to dominate the gaming panorama

LOS ANGELES, March 30, 2022 — Izumi World, a recreation through which gamers seize and prepare magical beasts known as Izumis from live-tracked areas in the true world, introduced immediately that Jamie Davies, former Advertising Govt for manufacturers together with for Gatorade, Samsung, Xbox and Rarible – will be a part of its ranks as Chief Advertising Officer (CMO). The staff behind Izumi World strives to solidify its place because the main augmented actuality (AR) recreation in each the play-to-earn (P2E) and conventional gaming areas, with plans to launch an NFT assortment in Q2 and recreation play in Q1, 2023.

NFT video games are quick turning into a robust use-case for blockchain know-how, as builders and creatives empower gamers to take possession of their in-game objects. Via new P2E fashions, gamers profit from the worth accrued inside in-game economies, and in some instances, earn substantial cash by enjoying. The large success of P2E video games like Axie Infinity, which generated greater than $1.3B in income in 2021, level to a strengthening development. In parallel, avid gamers and non-gamers alike are adopting AR know-how. A current research exhibits that roughly 35 p.c of non-gamers have expressed an curiosity in AR gaming.

Izumi World will seamlessly combine NFTs and AR know-how with actual world geo-location and P2E mechanics, to offer gamers with an interesting gaming expertise that encourages them to get outdoors and socialize with others within the bodily and digital worlds.

“I’m thrilled to be working with Grant and the remainder of the Izumi World staff to create an unforgettable gaming expertise for gamers world wide,” mentioned new CMO Jamie Davies. “Izumi World has the potential to revolutionize the gaming trade and I can’t wait to launch this recreation for everybody to take pleasure in, play, and earn.”

Previous to his appointment as Izumi World’s new CMO, Jamie Davies spent over 20 years as Director of Advertising for Gatorade and Samsung in addition to Head of Model and Innovation Advertising at Verizon. Jamie additionally served as a Senior Promoting Supervisor at Xbox, main the event of main campaigns for franchises together with  Halo, Gears of Warfare, and Fable.

Most just lately, Jamie has been main all Rarible Protocol and Rarible DAO advertising and marketing initiatives. With greater than 20 years of expertise spearheading advertising and marketing efforts for main world know-how, gaming, and NFT firms, Jamie has set his sights on propelling Izumi World into the highlight, in addition to into the hearts and minds of avid gamers worldwide.

“We’re so excited to have Jamie on board as we get able to launch Izumi World,” mentioned Grant Stanley, CEO of Izumi World. “His wealth of expertise in advertising and marketing and promoting, particularly within the gaming area, will probably be invaluable as we enter into this subsequent section of improvement and progress.”

To enter Izumi World and study extra, go to: https://www.izumiworld.com and be a part of the Izumi World Discord: http://discord.gg/izumiworld

About Izumi World

Izumi World is the primary P2E AR recreation the place gamers seize and prepare magical beasts, generally known as Izumis, from live-tracked areas in the true world, that gamers can then use to battle different gamers inside the recreation. Izumi World has developed an in-game financial construction that features several types of NFTs, and two ERC-20 tokens for buying and selling, lending, staking, and governance.