Decentraland’s Metaverse Trend Week noticed a slew of worldwide manufacturers embrace the digital world in a four-day occasion, which included exhibits, panel discussions, purchasing alternatives, and even after-parties. Selfridges, Bulova, Tommy Hilfiger, Dolce & Gabbana, Etro, Perpetually 21, DKNY, and Estee Lauder had been among the many mega manufacturers that participated within the first Metaverse Trend Week that came about within the digital world of Decentraland from March 24 to 27.
The event was not solely a watershed second on the planet of trend but in addition a cornerstone for the metaverse’s idea and the whole lot it’ll develop into sooner or later.
Decentraland started as a pixelated 2D grid earlier than creating right into a 3D cosmos, and it’s primarily based on the Ethereum community.
For many individuals, the metaverse continues to be unexplored floor. Nevertheless, with an ever-increasing record of cultural occasions going down within the digital area, full immersion appears probably quickly. There was no want for an invite or journey preparations for the Metaverse Trend Week. A laptop computer browser was all that was required for anybody fascinated about watching the occasion unfold.
The style week was open to everybody on Decentraland and was a very free occasion the place visitors might buy NFTs from the style manufacturers utilizing MANA, the platform’s native decentralised coin. Based on Decentraland, “everybody’s a VIP within the metaverse”.
Over 60 manufacturers took half within the trend week. The after-parties and presence of well-known artists had been among the many highlights of the occasion. To check out the varied occasions that came about over the course of the 4 days, take a look at the Metaverse Trend Week occasion web page.
These occasions included a mixture of NFT wearables for customising one’s avatar in Metaverse Decentraland and limited-edition bodily items redeemable by way of NFTs — each of which might solely be bought with cryptocurrencies. The bodily items had been obtainable solely on Decentraland.
In the course of the occasion, Selfridges teamed up with Fondation Vasarely and Paco Rabanne to open a digital store in Decentraland. The launch is impressed by Selfridges’ Birmingham retailer and included quite a lot of immersive experiences.
Dolce & Gabbana debuted a set of cat-themed designs. The fashions strutted the digital ramp amidst what seemed to be a galactic discotheque, carrying distinctive D&G attire.
Estee Lauder launched an NFT wearable primarily based on its Superior Night time Restore answer.
Tommy Hilfiger introduced its spring 2022 assortment nearly and launched a digital retailer the place guests might buy NFTs from the label.
UNXD and Decentraland Basis launched a brand-new Luxurious District. The principle catwalk for the style week was held within the Luxurious District every single day.
Sophia, the world-famous humanoid robotic, was a star attraction on the trend week. Sophia was noticed at many locations within the Decentraland universe, notably the style week places.
On the conclusion occasion, singer-songwriter Claire Elise Boucher, higher generally known as Grimes, wowed the group with an electrical DJ set. Grimes’ digital avatar, a lady with two white ponytails, was seen dancing.