Fast take:
- Sara Shakeel is understood for her digital and bodily artworks adorned with Swarovski crystals and glitter.
- That is Evian’s continued collaboration with Sara Shakeel.
- All income from main this NFT sequence will go to London’s Somerset Home Younger Expertise Fund.
Evian has joined forces with crystal artist Sara Shakeel for its first-ever NFT sequence for charity. Viewers can now uncover the NFT expertise which went reside at 6pm CET as we speak.
The sequence of 20 digital art work options glowing glaciers backdropped by a pastel pink sky and a shimmering moon, created to rejoice Evian’s heritage within the French alps the place Evian water is sourced from.
“The alpine origins of our iconic pure pure mineral water is a elementary a part of our heritage,” mentioned Lucille Moreau, Director of Tradition & Expertise at Evian. “Sara’s digital reimagination of our Evian mountains superbly captures and encapsulates the essence of this, additionally bringing the sparkles of our new Evian glowing water to life. We’re so thrilled to be taking this leap into the digital world with our first NFT, enabling our Evian group to work together with and benefit from the model in a brand new and thrilling manner.”
Each bit of artwork on this NFT sequence is promoting for $545 and will be bought through cryptocurrency or credit score/debit card.
This partnership is a continuation of Evian’s collaboration with Sara Shakeel following a profitable pop-up immersive artwork set up in London to rejoice the launch of its glowing water earlier this yr. The exhibition drew greater than 700 guests over two days.
Sara Shakeel is a self-taught artist identified for her use of glitter and Swarovski crystals to create bodily and digital collages on images and 3D objects. Together with her recognisably sparkly aesthetic, she has amassed a following of 1 million on Instagram.
In step with Evian’s sustainability commitments, the NFTs are minted on Tezos (XTZ) to minimise the corporate’s carbon footprint. An NFT on Tezos prices lower than one XTZ to mint and the Proof-of-Stake blockchain consumes two million instances much less power than Ethereum.
All income from the first sale of this NFT sequence will go to London’s Somerset Home Younger Expertise Fund to profit the subsequent era of artists whereas 10% of the income generated from secondary gross sales will proceed to assist the fund.
“Supporting the creativity and innovation of aspiring digital artists is a trigger which is so near my coronary heart,” mentioned Sara Shakeel.
The Younger Expertise Fund gives bursaries and monetary aid in addition to alternatives to under-represented creatives aged 18-25 by their Improve Your self programme.
Source: NFT Gators
