Alexandre Arnault simply launched the final word flex for his CryptoPunk #3167, to this point. The LVMH inheritor now sits at one of many high seats in his father’s newly acquired Tiffany & Co., and created one other CryptoPunk jewellery. The rose gold and enamel CryptoPunk options Sapphire and Mozambique baguette Ruby glasses, and in addition a yellow diamond spherical earring.
@alexarnault x Tiffany & Co.
Earlier than becoming a member of Tiffany & Co., Alexandre was the younger president of LVMH’s luxurious baggage model, Rimowa. Underneath his lead, the model was influential in propelling LVMH’s digital technique ahead. There have been collaborations with Supreme, Virgil Abloh, Fendi, and others. On the younger age of 25, he was reportedly the primary to establish Rimowa as a possible acquisition, and the remaining is historical past. As well as, he additionally sits on the board of administrators for French grocery store chain Carrefour.
The manager vp of product and communications at Tiffany & Co. has gone to work instantly. Not lengthy after he assumed the position, he has helped to attain Beyoncé and Jay-Z‘s new marketing campaign. This new marketing campaign sees Beyoncé channeling Hepburn’s iconic Breakfast at Tiffany’s character Holly Golightly.
In an effort to push the model’s digital technique, the corporate additionally launched TiffCoin. The coin is available in a bodily type, that are basically limited-release 18k gold cash. The highest TiffCoin house owners will achieve entry to unique product launches, NFT releases and invite-only occasions. That is at the moment not a cryptocurrency, however the time period has been floating round Arnault’s Twitter, and even some official bulletins. We’ll see if TiffCoin goes digital at some point.
Source: NFT Evening
