Fast take:
- ESPN has signed its first-ever non-fungible token cope with Tom Brady’s Autograph.
- The 2 firms are teaming as much as launch the “Man within the Area: Tom Brady” NFT assortment.
- The gathering is predicated on a 10-part ESPN+ documentary sequence produced by Faith of Sports activities.
ESPN has signed its first-ever NFT cope with Tom Brady’s Autograph. The worldwide cable sports activities media firm has collaborated with the celebrity-themed non-fungible token (NFT) market to launch the “Man within the Area: Tom Brady” NFT assortment.
The gathering is predicated on Tom Brady’s 10-part ESPN+ documentary sequence produced by Faith of Sports activities, which he co-founded.
The “Man within the Area: Tom Brady” debuts on April 6 and is completely obtainable to view on Autograph.io and on the market on DraftKings Market. The discharge additionally comes at a time when the documentary is being made broadly obtainable to followers for a restricted interval — throughout the whole Disney Bundle – ESPN+, Hulu and Disney+ networks.
Commenting on the joint NFT launch, Dillon Rosenblatt, Co-Founder and CEO at Autograph stated ‘Man within the Area’ docuseries is a novel assortment that may mark the start of a long-term relationship with the large sports activities media firm.
“As the primary NFT companion for ESPN, the probabilities throughout sports activities and expertise are limitless, and we couldn’t be extra excited to get this content material out to the world in an enormous method,” he stated.
The “Man within the Area: Tom Brady” is a group of three ESPN zine covers illustrating Brady’s profession, wins and achievements. The celebrated quarterback can even signal 50 NFTs from the gathering.
The 2 firms are additionally planning a second NFT assortment known as “Again within the Area”, which can drop concurrently with the sequence’ tenth episode on ESPN+.
Kevin Lopes, Vice President of Sports activities Enterprise Growth & Innovation at ESPN echoed Rosenblatt’s remarks expressing his pleasure for teaming up with Autograph to have interaction with its followers at a brand new degree that blends sports activities, expertise and content material.
“Our work with ESPN Edge has led us to the place we’re at present, exploring new, progressive methods of participating followers, and we’re thrilled to companion with Autograph for this assortment and others sooner or later,” he stated.
Autograph lately inked one other multi-year partnership with AEG Presents to supply reside leisure NFTs. Earlier this yr, the NFT market raised $170 million in a Sequence B funding spherical co-led by Andreessen Horowitz and Kleiner Perkins.
Source: NFT Gators
