In lower than a yr, VeeFriends has develop into one of the influential and distinctive NFT collections available on the market. Tied to the private {and professional} model of Gary Vaynerchuk, VeeFriends launched at a time when comparable PFP (profile image) NFTs like Bored Ape Yacht Membership had been simply starting to take off.
But, maybe because of the state of the nonetheless budding NFT market, Vaynerchuk (professionally often called GaryVee) took a novel method to his large-scale endeavor that has continued to affect the larger NFT ecosystem. Created as a approach to convey to life his ambitions of constructing a neighborhood round his inventive and enterprise passions by way of NFTs, GaryVee’s VeeFriends has continued to prosper, offering one of the profitable NFT membership use-cases in existence.
What’s VeeFriends?
VeeFriends is the overarching identify of GaryVee’s NFT assortment that was launched on Tuesday, Could 11, 2021. The VeeFriends model encompasses Mini Drops, Guide Video games, and a forthcoming large-scale “Sequence 2” assortment all stemming from the inaugural drop of 10,255 VeeFriends tokens.
Throughout the inaugural assortment, or, “Sequence 1,” exists a particular set of tokens known as G.O.O. (Gary Initially Owned). These 1,242 tokens (over 12% of the availability) had been reserved by GaryVee for his personal assortment, which means that solely 9,013 NFTs had been initially out there as a part of the Sequence 1 launch.
Every token inside the Sequence 1 assortment is predicated on one in all 268 characters that had been initially hand-drawn by Vaynerchuk as representations of human traits that he most admires. Gary Vee’s NFTs additionally grant their homeowners all kinds of incentives.
Who created VeeFriends?
There are few names as influential to the NFT ecosystem as Gary Vaynerchuk, AKA GaryVee. First often called a wine critic turned social media mogul, Vaynerchuk now sits because the chairman of New York-based communications firm VaynerX. CEO of VaynerMedia, VaynerSports, and four-time New York Instances bestselling creator, Gary Vee’s web price is estimated to be $200 million.
Over the previous yr or so GaryVee went from NFT collector to creator, even launching VaynerNFT to help celebrities and types with their very own NFT endeavors.
Now seen as one of the prolific voices within the NFT house, Vaynerchuk’s affect expands all through everything of the NFT ecosystem. He’s considered one of the necessary figures in NFTs and continues to solidify his place with each growth of his VeeFriends ecosystem.
An knowledgeable in predicting developments, Vaynerchuk believes NFTs can be right here for the remainder of his life, and that VeeFriends goes to be the undertaking to go down in historical past.
What’s the aim and utility of VeeFriends NFTs?
To this point, the inaugural VeeFriends assortment has generated round 49,000 ETH (practically $160 million) in gross sales quantity by way of OpenSea. But, since launching the primary 10,255 VeeFriends, GaryVee had remained adamant that VeeFriends Sequence 1 was solely the start.
In August 2021, the VeeFriends neighborhood bought the primary glimpse at what he meant with the announcement of Guide Video games. Then, solely two months later, the VeeFriends roster expanded but once more with Mini Drops.
Guide Video games
Guide Video games stemmed from the announcement of GaryVee’s guide, “Twelve and a Half: Leveraging the Emotional Elements Crucial for Enterprise Success.” Even previous to the announcement Vaynerchuk had mapped out the utility of the guide on an NFT scale. With Guide Video games, he was in a position to tie his guide to the VeeFriends ecosystem, all whereas solidifying it as an integral a part of the gathering.
Guide Video games, is a layer 2 NFT undertaking that includes 125,000 burnable tokens in a sport that’s performed, as GaryVee says, “perpetually.” The sport labored by incentivizing Vaynerchuk’s NFT fan base to buy as many copies of his new guide as they probably may to obtain NFT rewards down the road.
First, a bit about “layer 2.”
In brief, layer 2, refers to any blockchain options designed to assist scale functions by routing transactions away from the Ethereum Mainnet (layer 1). These options nonetheless profit from the Mainnet’s decentralized safety mannequin however work to extend transaction velocity whereas on the identical time decreasing fuel charges.
The 2 hottest Ethereum layer 2 options are Polygon — which has been built-in into OpenSea — and Immutable X. GaryVee elected to host Guide Video games on Immutable X to reduce fuel charges (transaction charges). And contemplating the massive provide of Guide Video games tokens, this choice will doubtless serve to profit the VeeFriends neighborhood vastly, particularly if the video games do find yourself working…perpetually.
However how do you play the sport?
On Aug. twenty seventh, 2021, the VeeFriends patriarch introduced that for each 12 books somebody ordered throughout the Guide Video games one-day promotion interval, they might obtain one NFT by way of airdrop. After a virtually 100 day ready interval, GV had bought over a million copies, saying the gamified a part of Guide Video games to go reside on Jan. 10, 2022.
The “sport” a part of Guide Video games comes from the quite a few buying and selling potentialities enabled by means of Immutable X. Guide Video games holders can promote their NFTs or hold them to commerce for different NFTs, sports activities playing cards, VeeCon tickets, and different particular prizes. Guide Video games can even act as whitelist entry for different VeeFirends initiatives, which we’ll cowl later within the Sequence 2 part.
VeeFriends Mini Drops
Two months after Guide Video games, GaryVee introduced the launch of VeeFriends Mini Drops — a restricted sub-collection of VeeFriends that focuses on collaboration, shortage, and what GaryVee calls the “cultural longevity” of the VeeFriends characters.
This Mini Drops started with the launch of Spooky Vees a set of 31 distinctive 1/1 items that includes Halloween-themed VeeFriends characters that had been dropped, after all, on Halloween. These NFTs had been eligible to say on a first-come, first-served foundation by those that held a Halloween VeeFriend.
Additionally encompassed inside the Mini Drops assortment are Present Goat NFTs. By holding the Present Goat VeeFriends character, collectors can count on to obtain 18 complete unique gifting experiences curated by GaryVee and the VeeFriends workforce. Every gifting expertise consists of 1 bodily present and one NFT out of a provide of 555, to match the 555 complete provide of Present Goat tokens.
To this point, Present Goat holders have acquired NFTs in collaboration with Danny Cole (Creature World), Isaac “Drift” Wright (The place My Vans Go), Pop Wonder, and extra.
Now with these two sturdy secondary VeeFriends endeavors, Guide Video games and Mini Drops, every persevering with to rack up sizeable quantities of ETH buying and selling quantity on the secondary market, GaryVee is poised to launch the most important growth of the VeeFriends and VaynerNFT ecosystem so far with VeeFriends Sequence 2.
Every thing to learn about VeeCon
By proudly owning VeeFriends NFTs, collectors can instantly develop into a part of the VeeFriends neighborhood and achieve entry to VeeCon, Vaynerchuk’s multi-day “superconference” taking place from Could 19-22, 2022. The convention is accessible solely to those that personal a VeeCon NFT ticket (VeeFreinds + probably extra TBA) and can host all kinds of audio system, together with most of the most influential names in NFTs like Beeple, Steve Aoki, and even Snoop Dogg.
But, for the vast majority of basic NFT fans, attending VeeCon has develop into unattainable, because the VeeFreinds flooring in 2022 Q1 has persistently remained round 16 ETH (~$52,000). However why would anybody spend that quantity of crypto on a ticket to a “superconference” in Minneapolis, Minnesota? In brief, as a result of it’s instantly tied to Gary Vaynerchuk.
Every thing to learn about VeeFriends Sequence 2

After months of teasing a brand new growth to the VeeFriends universe, in early April 2022, Vaynerchuk revealed that the undertaking ecosystem is ready to develop by 55,555 further NFTs.
With VeeFriends Sequence 2, every token can be priced at $995 USD in ETH and act as a approach for the common NFT fanatic to affix the VeeFriends ecosystem at a decrease value. Issues will go a bit in a different way this time round although, as the overall provide of the brand new collection can be launched on quite a few completely different dates all through April.
First, on April 12, Guide Video games NFT holders that had been randomly chosen to be on the Buddies Listing (whitelist) will be capable to mint Sequence 2 NFTs. The full provide put aside for Guide Video games holders is 32,000 NFTs.
Additionally on April 12, those that maintain a VeeFriends Sequence 1 NFT will be capable to declare Sequence 2 NFTs. The full provide for this allotment is much like the overall Sequence 1 provide of 10,255.
Then, on April 25, the general public sale will start, with solely 10,000 Sequence 2 NFTs out there for buy. This quantity could change as any unminted NFTs from the Buddies Listing minting interval can be positioned up on the market on this date.
Lastly, beginning on April 27, 15 new characters (220 tokens per character) can be launched into the VeeFriends ecosystem. One character can be made out there per day over the course of 15 days, with the one approach to obtain one being to carry a selected set of Guide Video games tokens to enter a every day raffle.
It’s necessary to notice that Sequence 2 NFTs won’t give their homeowners VeeCon entry, however will grant holders different incentives inside the VaynerNFT ecosystem. The forthcoming drop can even current a wide range of new token burn mechanics distinctive to Guide Video games and Sequence 2.
To study extra and put together for the drop, go to the VeeFriends weblog for probably the most up-to-date data on the forthcoming assortment.
The place can you purchase Gary Vee’s NFTs?
In search of a VeeFriend NFT to name your individual? Gary Vee means that, earlier than shopping for, ensure you do your “due diligence, your analysis, your 50 hours of homework.” VeeFriends Sequence 1 could be bought on OpenSea. In case you’re trying to purchase a Sequence 2 good friend, you’ll want to attend till mid-April. Try the above part for all of the dates and particulars.
Source: NFT Now